• JUser::_load: Unable to load user with id: 63

iCow Impact Study Results

Snapshot results of Impact study on farmers who joined iCow in June 2011


In Sept 2010 we did an in house survey of a focus group of farmers who had registered for 3 information prompts a week.  Seven months later in Jan 2012 we repeated the survey of the same group. The results indicate that iCow is reaching it’s core objective of enabling small holder farmers increase productivity, and more!

  • 82% of farmers who joined in June are still on the platform
  • All claimed they have benefitted from being on iCow
  • 42% farmers report increased incomes
  • 56% of those with increased incomes are due to increased milk yield ranging from 1.5 to 3 litres per lactating animal

Other benefits include

  • Reduced spending on commercial feed due to knowledge on homemade production
  • Increased markets and incomes for livestock and livestock by products
  • Increased customers reported by AI providers
  • Reduction of animal illness and mortality due to efficient access to relevant experts
  • Storage of feed in preparation for drought and dry conditions
  • Planting of forage  thus planning before purchasing a dairy cow
  • Healthier livestock, including calves


Basic usage instructions:

Simply Dial *285# and follow the simple menu

Register for iCow:

To Register on iCow Simply Dial *285# and follow menu

From our blog

  • Planting for his future.
      The final farmer we met on our field visit on July 2nd was Joseph, who has a beautiful one acre farm in Limuru on the edge of the Great…
  • iCow + Farmer = Tons of Silage
    On July 2nd 2015 the iCow team visited 3 dedicated iCow farmers to discover how they were using the iCow services to improve their agricultural activities. First up was farmer Peter…
  • Rachel and her Cows.
    Rachel and her Cows. A couple of weeks ago we received an email from a farmer thanking us for our service and mentioning she had increased her total milk turnover…
  • iCow impacting on food security.
    iCow impacting on food security   By Giles Lewis   On Friday the 25th of July I was lucky enough to pay a visit to Su Kahumbu, creator of iCow…
  • Milk increase of over 100%!!
    "The greatest and only justification for what we do is in the success stories of iCow farmers"   This morning we spoke to Farmer Thuo who started using iCow on…

iCow: Apps4Africa Winner 2010

khantry design