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iCow Impact Study Results

Snapshot results of Impact study on farmers who joined iCow in June 2011


In Sept 2010 we did an in house survey of a focus group of farmers who had registered for 3 information prompts a week.  Seven months later in Jan 2012 we repeated the survey of the same group. The results indicate that iCow is reaching it’s core objective of enabling small holder farmers increase productivity, and more!

  • 82% of farmers who joined in June are still on the platform
  • All claimed they have benefitted from being on iCow
  • 42% farmers report increased incomes
  • 56% of those with increased incomes are due to increased milk yield ranging from 1.5 to 3 litres per lactating animal

Other benefits include

  • Reduced spending on commercial feed due to knowledge on homemade production
  • Increased markets and incomes for livestock and livestock by products
  • Increased customers reported by AI providers
  • Reduction of animal illness and mortality due to efficient access to relevant experts
  • Storage of feed in preparation for drought and dry conditions
  • Planting of forage  thus planning before purchasing a dairy cow
  • Healthier livestock, including calves


Basic usage instructions:

Simply Dial *285# and follow the simple menu

Register for iCow:

To Register on iCow Simply Dial *285# and follow menu

From our blog

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  • Computer Programmer turned Ace Poultry Farmer!
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  • iCow ....the BIG secret!
        Interview with farmer John (29yrs) in Kilifi on November 26th 2014.     John started using the iCow Mobile  Agricultural App in March 2014 and registered for the broiler…
  • Rachel and her Cows.
    Rachel and her Cows. A couple of weeks ago we received an email from a farmer thanking us for our service and mentioning she had increased her total milk turnover…
  • iCow impacting on food security.
    iCow impacting on food security   By Giles Lewis   On Friday the 25th of July I was lucky enough to pay a visit to Su Kahumbu, creator of iCow…

iCow: Apps4Africa Winner 2010

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